← Back to All Case Studies
Aura Skincare Category Rebrand & Visual Identity
Repositioned an organic botanical skincare line into a premium clinical luxury brand, unlocking higher average order value and premium retail partnerships.
Key Result
3.8x Return on Ad Spend
Client Domain
Aura Botanicals
Engagement Type
Lead Branding Strategist
Aura Botanicals was perceived as a generic homemade soap brand. We executed an end-to-end luxury repositioning.
The Transformation
We crafted a sophisticated visual language, minimalist packaging, and an editorial dark-aesthetic digital storefront that highlighted clean clinical efficacy.
Commercial Impact
Average order value increased from $42 to $94, conversion rate jumped 68%, and ROAS scaled to 3.8x on paid channels.